A Modern Cross Stitch Magazine

How Diverse is The World of Cross Stitching?

Is This The World of Cross Stitching?

We continue our analysis of the themes presented in mainstream cross stitch magazines with a review of The World of Cross Stitching.

Our evaluation focuses on the main image offered in each issue, and we identified the broad themes offered in those designs. We accessed covers dating back to 2014 and this review will cover the 48 monthly covers to the end of 2018.

It’s important to note that we respect The World of Cross Stitching and know that a lot of people get a lot of pleasure from it. It has been supporting the craft of cross stitch for many years and does a fine job.

This is an exercise in examining modern cross stitch and observing the common themes that appear in the most popular cross stitch magazines.

The World of Cross Stitching covers for January to April 2014

January to April 2014

There are multiple overlaps in theme in this quartet.

  • Cute Animals – 3
  • Anthropomorphism – 2
  • Florals – 3
  • Children – 1
The World of Cross Stitching covers for May to August 2014

May to August 2014

No new themes are presented in this quartet.

  • Cute Animals – 7
  • Anthropomorphism – 5
  • Florals – 5
  • Children – 1
The World of Cross Stitching covers for September to December 2014

September to December 2014

Christmas themes appear in the final two months of 2014 and this thematic pattern recurs in November and December each year.

  • Cute Animals – 10
  • Anthropomorphism – 8
  • Florals – 6
  • Children – 1
  • Christmas – 2
The World of Cross Stitching covers for January to April 2015

January to April 2015

The cat in the April edition is categorised as nature because of the realism design, contrasting with the cartoon design of the “normal” cute animals.

  • Cute Animals – 13
  • Anthropomorphism – 10
  • Florals – 6
  • Children – 1
  • Christmas – 2
  • Nature – 1
The World of Cross Stitching covers for May to August 2015

May to August 2015

No new themes are presented in this quartet.

  • Cute Animals – 17
  • Anthropomorphism – 13
  • Florals – 8
  • Children – 1
  • Christmas – 2
  • Nature – 1
The World of Cross Stitching covers for September to December 2015

September to December 2015

No new themes are presented in this quartet.

  • Cute Animals – 19
  • Anthropomorphism – 15
  • Florals – 8
  • Children – 1
  • Christmas – 4
  • Nature – 2
The World of Cross Stitching covers for January to April 2016

January to April 2016

No new themes are presented in this quartet.

  • Cute Animals – 23
  • Anthropomorphism – 17
  • Florals – 8
  • Children – 2
  • Christmas – 4
  • Nature – 3
The World of Cross Stitching covers for May to August 2016

May to August 2016

No new themes are presented in this quartet.

  • Cute Animals – 24
  • Anthropomorphism – 17
  • Florals – 11
  • Children – 2
  • Christmas – 4
  • Nature – 5
The World of Cross Stitching covers for September to December 2016

September to December 2016

The theme of fantasy appears in the October issue.

  • Cute Animals – 25
  • Anthropomorphism – 17
  • Florals – 13
  • Children – 2
  • Christmas – 6
  • Nature – 5
  • Fantasy – 1
The World of Cross Stitching covers for January to April 2017

January to April 2017

No new themes are presented in this quartet.

  • Cute Animals – 26
  • Anthropomorphism – 17
  • Florals – 15
  • Children – 2
  • Christmas – 6
  • Nature – 6
  • Fantasy – 2
The World of Cross Stitching covers for May to August 2017

May to August 2017

No new themes are presented in this quartet.

  • Cute Animals – 29
  • Anthropomorphism – 19
  • Florals – 16
  • Children – 2
  • Christmas – 6
  • Nature – 7
  • Fantasy – 2
The World of Cross Stitching covers for September to December 2017

September to December 2017

The theme of the September issue is categorised as landscapes.

  • Cute Animals – 29
  • Anthropomorphism – 19
  • Florals – 16
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 2
  • Landscapes – 1
The World of Cross Stitching covers for January to April 2018

January to April 2018

No new themes are presented in this quartet.

  • Cute Animals – 31
  • Anthropomorphism – 21
  • Florals – 18
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 2
  • Landscapes – 1
The World of Cross Stitching covers for May to August 2018

May to August 2018

No new themes are presented in this quartet.

  • Cute Animals – 34
  • Anthropomorphism – 24
  • Florals – 20
  • Children – 2
  • Christmas – 8
  • Nature – 8
  • Fantasy – 3
  • Landscapes – 1
The World of Cross Stitching covers for September to December 2018

September to December 2018

No new themes are presented in this quartet.

  • Cute Animals – 36
  • Anthropomorphism – 26
  • Florals – 21
  • Children – 2
  • Christmas – 10
  • Nature – 8
  • Fantasy – 3
  • Landscapes – 1

This is what The World of Cross Stitching has offered in four years.

We recognise that the World of Cross Stitching features many designs in each issue, but based on the premise that the main cover design is the primary selling point for the magazine, these are the eight themes that have been featured.

  • Cute Animals – 36
  • Anthropomorphism – 26
  • Florals – 21
  • Christmas – 10
  • Nature – 8
  • Fantasy – 3
  • Children – 2
  • Landscapes – 1

There is a clear bias towards cute animals (75% of all covers) behaving like humans (55%) with flowers (43%) and although this may be a pleasurable subject to stitch, the lack of variety is noteworthy.

This is why we create XStitch Magazine.

Our themed issues celebrate the diverse dynamics of an international cohort of cross stitch designers. We deliberately provide an eclectic mix of designs to ensure that people of all ages, backgrounds and attitudes will find something they want to stitch. We believe that the medium of cross stitch is a vibrant craft that can reflect all aspects of life, and we will continue to challenge the mainstream mindset on modern cross stitch.

Will you join us? Subscribe now to get each new quarterly issue delivered to your inbox and collect our five print editions while stocks last!

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2 Comments

  • Allison says:

    This kind of insular view of pattern design is not a surprise to me. I used to design sewing and embroidery patterns for several Australian magazines and international blogs. I could not even break into the US market because I was told the magazines developed content from in-house staff only (or did not pay designers for patterns). When the Australian magazines either folded or went to an in-house designer base, I lost a big part of my income. I’ve noticed that the more a magazine relies on in-house designers, the more homogeneous the patterns become. The World of Cross Stitching includes awesome patterns, but it’s nice to see the diversity that XStitch offers.

    • xxMrX says:

      Hi Allison!
      It’s funny how these in-house attitudes prevail. I know that it’s not too dissimilar with most of the big UK mags, as they are just cogs in a bigger advertising sales machine, and therefore the conscientious approach to working with new designers is forsaken for an efficient production process. The beauty of XStitch is that we’re independent and can choose to work with designers that we find all over the place. We’ve got a cracking new designer for the next issue with something refreshingly different! Happy days!

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