Looking for a cross stitch magazine subscription that isn’t full of teddies, kittens, and twee florals?
You’ve found it.
XStitch is the modern, design-led cross stitch magazine for stitchers who want patterns
they’re actually proud to frame – and our subscription is The Vault.
Hi! I’m Jamie, aka Mr X Stitch, the founder of XStitch. Nice to meet you!
Since I fell in love with cross-stitching at the age of 30, I’ve become a cross stitch designer, written two needlework books, appeared on national TV and radio, and hosted hundreds of cross-stitch workshops, introducing thousands of people to this wonderful craft.
Over the years, I noticed a disconnect between the vibrant creativity of online designers and pixel artists, and the more traditional cross-stitch magazines.I saw a way to bridge the gap and bring more imagination to the craft and launched XStitch in 2017.
XStitch is a cross stitch magazine that celebrates the diverse designs of the wider market, while encouraging designers to push their creativity in new ways.
It is a magazine that respects your intelligence and maintains the ethos that cross stitch is one of the best crafts on the planet.

XStitch is more than a cross stitch magazine, it’s an experience.
Our interactive digital issues feature charts in two formats, with a collaborative YouTube playlist for each issue and clickable links to the designers, so you can listen to great tunes while you stitch and connect with people you admire with ease!
What is The Vault?
The Vault is the XStitch subscription: one membership, the whole library. Every issue, every pattern, every indie designer – yours to download and stitch while your membership is active.
– 30 themed issues (and counting) – Space, Noir, Tropical, Christmas, and more
– 400+ original cross stitch patterns
– 80+ independent designers from around the world
– Interactive PDFs with Pattern Keeper-compatible charts
– Every new issue lands in your Vault automatically



























Why a subscription instead of single issues?
You can still buy single issues at £15 each – they’re not going anywhere. But if you’re searching for a cross stitch magazine subscription, the maths is on your side:
– 30 issues × £15 = £450 individually
– The Vault = £48/year
– That’s 89% off the full catalogue — about 1p per pattern



£4/month · Cancel anytime · 90-day money-back guarantee
Here’s what our readers say about XStitch:
“I love that it’s more modern patterns and designs. Nothing wrong with geese and teddy bears, but that’s why I stopped cross stitching for years.”
”The only cross stitch mag where I actually read the articles! Always interesting!”
“I love the over-all vibe! Very positive, eclectic, and welcoming.”
“Fresh new ideas I don’t see anywhere else!”
“You show the way the craft is going. You speak to those of us on the ground. So many of the mainstream mags are geared towards the pearl clutching set instead of trying to gain this younger market. You see us!”
“I enjoy the variety of contributors and the diversity of their artistic styles and approaches to the medium”
“I love the edge you apply to a somewhat romantic art form.”
