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XStitch is the world's leading modern cross stitch magazine - 30 themed issues, 500+ original patterns, 90+ independent designers.

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Why XStitch?

XStitch is the cross stitch magazine for the modern stitcher. We want you to stitch things you’ll be proud to display and that you’ll love to share.

Icon of a paintbrush and pencil crossing each other with sparkles.

Independent designers

Every issue features original patterns commissioned from the best modern needlework designers worldwide – not clip art, not AI, real artists.

Detailed cross-stitch pattern with floral motifs from XStitch Magazine issue 45.

Instant download

Every purchase lands in your account immediately. Read on any device, print at home, or load straight into Pattern Keeper.

Detailed cross-stitch pattern with floral motifs from XStitch Magazine issue 45.

Themes that mean something

From food and love, to space, mystery or the 1980s – every XStitch issue is built around a theme worth stitching.

Real talk from our real customers

Don’t just listen to what we say, here’s what you say

“I love that it’s more modern patterns and designs. Nothing wrong with geese and teddy bears, but that’s why I stopped cross stitching for years.”

XStitch Magazine's 'Spring Blossom' cross-stitch pattern by Jane Doe, Issue 45.
Grainne, London, UK

“I enjoy the variety of contributors and the diversity of their artistic styles and approaches to the medium.”⁠

XStitch Magazine's 'Spring Blossom' cross-stitch pattern by Jane Doe, Issue 45.
Kevin, Austin, USA

“The only cross stitch mag where I actually read the articles! Always interesting!”

XStitch Magazine's 'Spring Blossom' cross-stitch pattern by Jane Doe, Issue 45.
Zoe, Brooklyn, USA

“You show the way the craft is going. You speak to those of us on the ground. So many of the mainstream mags are geared towards the pearl clutching set instead of trying to gain this younger market. You see us!”

XStitch Magazine's 'Spring Blossom' cross-stitch pattern by Jane Doe, Issue 45.
Sherona, Liverpool, UK

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500+ original patterns

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